A brochure can be an important part of your marketing strategy, whether you’re a large company or a small business. A good brochure can tell potential customers about your products or services, and how to find out more information.
Brochures are often used for promotional purposes in a variety of settings including trade shows, conferences, and other events. They may be distributed in the lobby of a business office or at the point of sale in retail settings. Brochures may also be included in direct mail marketing campaigns as a form of direct marketing. In some cases, they may even be used as menus or programs at various events such as weddings or dinner parties.
A well-designed brochure stands out from competitors, contains concise and easy-to-read information, and includes high quality photos and graphics to capture attention.
The first step in developing a brochure is to determine its purpose. If you want something to hand out at a trade show, it will be different from a brochure you hand out to customers at the register or send to prospective clients through the mail. You might even need several types of brochures.
Here are some common types of brochures:
- Tri-fold brochure – This style unfolds into three panels, with two panels on each side and one in the middle.
- Bi-fold brochure – This style unfolds into two panels, with one panel on each side. It’s great for handing out at retail locations or as inserts in newspapers and magazines.
- Multi-panel foldout brochures – These can have four, six or even more panels that fold like an accordion. They are usually bigger than tri-fold or bi-fold brochures and can contain more information, but they are also more costly to print and sometimes too big for potential clients to easily carry around with them.
- Rack cards – These are similar to trifold brochures and are often handed out at tourist destinations such as hotels or restaurants.
If you’ve made the decision to create a brochure, here are some guidelines to help you get started:
- Define your goals for the brochure — what do you want it to do for your business?
- Consider your target audience — who will read the brochure?
- Choose a format and style that will attract your target audience.
- Write copy in an engaging style.
- Include all necessary contact information.
- Create an attractive design that draws readers in and makes them want to read more.
- Print the brochures — if you don’t have in-house printing capabilities, consider using an online printing service; these services offer affordable prices for small print runs, and many will even help you create your design. Click here, if you are looking for brochure printing services.