For businesses around the world, staying relevant in today’s market is not an easy job, as the pandemic really accelerated the increase of online businesses and their need to promote where their customers are: at home, with their smartphone attached to their hands. As a result, companies of any size are starting to include mobile apps in their business strategies more often than ever – in fact, according to Statista, nearly half (42%) of small businesses currently have a mobile app. An app is of really good help when it comes to increasing their customers’ experience and satisfaction but also their engagement – this translates to a higher ROI than any other channel out there.
If you’re not convinced yet, let’s take a look at the main benefits of building a mobile app for your business:
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1. Mobile Apps Boost Customer Service
When a customer needs to get in touch with your brand, they want to be sure that your answer to their concern will be as quick as possible – that’s why many people turned their back to email communications and searched for other, faster, ways to get an answer from a brand – and mobile apps are one of these solutions. Building a mobile app offers your customers not only a more effective communication channel but also provides more occasions for them to engage with your brand – from making online purchases more intuitive to providing instant access to information and support, developing a mobile app for your brand can significantly improve your customer experience.
2. Apps increase customer loyalty
According to Apptentive, 66% of companies that saw a decrease in customer loyalty over the past year do not have a mobile app. In fact, 60% of mobile coupon users say they will “gladly switch brands to use a coupon” – so how should a business increase its retention rate in this really competitive landscape? Just think about it, your customers interact with dozens of brands without even wanting to – while scrolling on their favourite social media app, watching the latest vlog from a content creator they like or while checking their personal email – and one thing is for sure, every brand that appears on their screen wants to convert viewers into customers!
Developing a mobile app can help you create a direct communication channel with your existing customers and create a sincere connection, along with offering them personalised or exclusive promotions in order to increase the conversion rate – but remember: your app has to provide an impeccable user experience.
3. Create a direct marketing channel
One of the most important benefits of mobile app development is that you are putting every information your customers may need right at their fingertips. And you know what’s even cooler? You don’t have to wait for them to open your application to communicate because you can use push notifications to let them know about your offers or to remind them one of their wishlist products is now on sale. Moreover, you can personalize your messages depending on their activity on the app and develop a more meaningful relationship with your customers – in the end, this leads to a higher conversion rate and a higher average revenue per user.
4. Stand out from the competition
If you are a small business, developing a mobile app will also secure a strong presence in your industry and ensure you stay ahead of your competitors by offering your customers an intuitive, interactive and visually appealing environment. Along with increasing customer satisfaction and loyalty, a well developed mobile app will for sure help you stand out from the crowd and impress your target audience, as well as your chances of getting word-of-mouth recommendations.
Now that you’ve found out all the major benefits of developing a native mobile app, it might be a good time to consider developing a mobile app for your brand! Hire a mobile app development company with highly skilled iOS and Android developers and get started now. And if costs or resources are a concern for you, a Minimum Viable Product (MVP) might be a good start in order to reap the benefits as soon as possible!